Our (not-so) Ugly Mission.
Ugly Juice is a cold-pressed juice company that transforms “ugly produce” into beautiful juice in an effort to fight food waste. Our juice is delivered to offices, individuals, and events throughout the Bay Area within hours of being pressed.
We're bringing what's inside outside and the positive impact on the environment is pulp-able.
At Ugly Juice, we are making a dent in the food waste epidemic. Don't carrot-all about food waste? Don't think we can beet it? Think again! Grocery store standards, farming practices and distribution processes have left us in a food waste rut.
We could fill the Rose Bowl stadium every day with America's food waste. In the US alone, over 20 billion pounds of fresh, perfectly edible produce goes to waste each year, largely because it’s considered to be too unattractive. According to ReFed, food waste represents a $218 billion annual loss, occupies 21% of the US’s total landfill volume and uses more than 20% of our country’s fresh water supply. That's ridiculous!
Ugly Ingredients, Beautiful Juice
We’ve been taught to think that UGLY is BAD. But, ugly according to who? We’re tackling the food waste epidemic by challenging the status quo. We care about the seasonality, the taste, and nutrition of our ingredients, not their outward appearance. We’re bringing what’s inside outside.
As a San Francisco juice delivery company, we work with local Bay Area farms and organizations to source fresh, cosmetically disadvantaged, produce. Our purchasing practices help create an additional source of income for local farmers and reduces production costs, passing the savings on to you. Our recipes change daily depending on what’s fresh, ugly, and in season.
Our waste-fighting community has saved over...
gallons of water
pounds of produced
pounds of CO2